This website, apart from presenting the essential biographical information about Raffaele Lauro, in particular in terms of his cultural education, his activity as professor, essayist, publicist, director, local administrator, institutional officer and politician, in a more spread and documented way gathers the whole narrative work of the writer, starting from his debut in 1987 with “Roma a due piazze”, a novel awarded with the Premio Chianciano di Narrativa Opera Prima 1987 award, up until “The Sorrentine Trilogy”, an act of love towards his native land: Sorrento and the Sorrentine Peninsula. In 2017, the Trilogy will be published in English in a pocket format, including the new novel, “Don Alfonso 1890 - Salvatore Di Giacomo e Sant’Agata sui Due Golfi”.
The narrative work includes fifteen novels published between 1987 and 2016, linked by a single emotion: the universe love.
Ritratto di Raffaele Lauro. A.Pincherle, Firenze, 1991
Raffaele Lauro, 2017
LUGANO / SORRENTO. IN NOVEMBER 2018, THE SWISS CITY OF LUGANO AND THE LAUROFAMILY WILL HONOUR THE MEMORY OF THE RENOWNED HOTEL MANAGER ANIELLO LAURO WITH A PUBLIC CELEBRATION, WHICH WILL ALSO BE REPEATED IN SORRENTO IN 2019. Thanks to the patronage of the City of Lugano and in collaboration with the LAC Cultural Center (Lugano Arte Cultura), the Lauro family has planned a celebration to commemorate the tenth anniversary of Aniello Lauro’spassing in the coming month of November. Aniello Lauro, the legendary general manager of the Grand Hôtel Splendide Royal, was also an unforgettable promoter of the social, cultural and economic life of Lugano. “Aniello Lauro and Lugano: 40 years of love” will take place at the LAC, a prestigious location chosen to host a rich program of events, including two historical exhibitions, a photography one and a painting one, followed by the official presentation of the Italian-born manager's biography, titled “Cossiga Suite” and published by GoldenGate Edizioni. Written by Aniello’s brother, Raffaele Lauro, the book includes a preface by the late former President of the Italian Republic, Francesco Cossiga, a close friend of Mr Lauro and long-time admirer of the city of Lugano. The photographic exhibition will follow Lauro’s professional career in Lugano, from 1965 to 2008, as well as share his prestigious international friendships through an extraordinary gallery of photographs portraying him alongside personalities from the institutions, politics, economics, finance, art, show business and, in particular, opera, one of Lauro’s biggest passions together with art. The painting exhibition, on the other hand, will document Aniello Lauro’s love of painting, inspired by Baron Hans Heinrich Thyssen-Bornemisza and fueled by his friendship with the renowned art collector. Marco Borradori, the Mayor of Lugano, will officially open the event on Saturday, November 24, 2018, at 6:00 pm, in the headquarters of the LAC and in the presence of the Mayor of Sorrento, Giuseppe Cuomo, and the Hon. Roberto Badaracco, Head of the Swiss Ministry for culture, sport, and events. The exhibitions will remain open to visitors, with free access, on Sunday, November 25, from 10.00 to 12.00. The opening greetings of the authorities will be followed by the testimonies of Lauro’s friends, accompanied by the projection of a video-summary of the radio and television interviews released by Lauro over the years, as well as by a presentation of his biography, with many important speakers. A special feature dedicated to the event, in English and Italian, edited by the Swiss magazine “ExcellenceMagazine.Luxury”, will be given to the guests to commemorate the event, which will then end with a reception for guests from all over the world. In 2019, the celebration will be repeated in Sorrento under the patronage of the Mayor: Sorrento is the city where Lauro was born and raised, and it is a very special place that symbolizes the art of hospitality. The memory of Aniello Lauro, therefore, will ideally connect two of the most famous tourism destinations worldwide.
Un battesimo istituzionale di eccezione, a Sorrento, e una spettacolare serata-evento, a Vico Equense, al Grand Hôtel Moon Valley, per la presentazione della nuova collezione di profumi “Sorrente Nostalgie”, creata dallo stilista romano Mauro Lorenzi, con il suo brand “Mauro Lorenzi Profumi” (www.maurolorenziprofumi.com). Due interventi di grandissimo interesse, sul piano della promozione turistica e del marketing territoriale, del sindaco di Sorrento, Giuseppe Cuomo, e del presidente della Federalberghi della Campania, Costanzo Iaccarino, nell’incontro-stampa della mattina, al Palazzo Municipale di Sorrento, moderato dal giornalista Ciriaco Viggiano, hanno sottolineato la qualità e l’originalità delle due fragranze: L’Orange e La Mer. “Prodotti simili di eccellenza - ha sottolineato Cuomo - contribuiscono a promuovere l’immagine di Sorrento nel mondo, in virtù della loro capacità di esaltare elementi caratteristici della nostra terra, come gli agrumi e il mare”. “La nuova collezione di Mauro Lorenzi - ha aggiunto Iaccarino - concorre a rafforzare il nostro brand territoriale e a valorizzare quella cultura dell’ospitalità che ha fatto di Sorrento una delle mete turistiche più ambite al mondo”. Lorenzi, da parte sua, ha ringraziato le autorità per l’accoglienza, sottolineando come queste sue nuove “creature” rappresentino un omaggio a una località, alla quale è affettivamente legato da anni: “Il mio impegno creativo e imprenditoriale è stato mosso da questi sentimenti e si è concretizzato in due fragranze persistenti, unisex, realizzate con essenze naturali, capaci di restituire ai turisti la memoria olfattiva del luogo, in cui hanno piacevolmente soggiornato, e ai sorrentini l’orgoglio di abitare una terra meravigliosa.” Una serata-evento spettacolare, organizzata dalla “Mauro Lorenzi Profumi”, con alcuni sponsor di eccezione, nell’incantevole scenario del Grand Hôtel Moon Valley di Vico Equense, ha concluso, in un clima entusiasmante, la giornata celebrativa. Più di duecento selezionati ospiti, provenienti anche dall’estero, da Milano, da Roma e da Napoli, hanno festeggiato la nascita delle due nuove fragranze, tra prova profumi, photo opportunity, musica, danza e gastronomia. L’attrice Debora Ostieri ha presentato l’applauditissimo concerto del cantante soul Antonio Marino, volto notissimo dei talent show X-Factor e The Voice of Italy, la cui voce straordinaria ha incantato il pubblico dei partecipanti. Una torta regale, infine, con il logo del brand, ha suggellato i festeggiamenti, tra i commenti euforici di molte personalità delle istituzioni, della cultura, del cinema, del turismo, dello spettacolo e dell’informazione.
The Roman stylist Mauro Lorenzi, 44 years old, graduate in political science, has already experienced the success of his “Mauro Lorenzi Profumi” brand and the extraordinary popularity of “Septimontium”, his first collection, composed of seven excellency fragrances created with natural essences inspired by the seven hills of ancient Rome. His creative and entrepreneurial commitment to the art of perfumery is now being dedicated to Sorrento and its Coast.
After the Eternal City, you are moving on to Sorrento and its peninsula: how did you get this inspiration?
«My affection for Sorrento and the Coast dates back decades. Many less famous towns have various perfumes dedicated to them. I wanted to add my homage, coming from my heart.»
Why did you title the collection “Sorrente Nostalgie”, with only two fragrances, “L’Orange” and “La Mer”?
Sorrento and its Coast are recognized for their beautiful nature, and the perfumes of their citrus owers and the sea. I asked tens of people what fragrances reminded them of Sorrento, and I got two unanimous answers: “L’Orange” and “La Mer”. An intense and energetic citric; a fresh iodine exhaling the breath of the sea. Made of natural essences.»
Ideal as a gift for those who arrive or depart from Sorrento wishing to come back! Is it a tourist souvenir?
«A certainly elegant gift for tourists. Not only an affordable price, but also an ideal purchase. Two long-lasting fragrances, only 50 ml each, also available singly.»
How has the initiative been greeted in its effort to spread the name of Sorrento across the world? Will the two perfumes be the ambassadors of our land?
«It has been greeted with the mayors’ very positive and encouraging reactions, first of all by the mayor of Sorrento, and also by hotel and restaurant managers and local perfume shops. That is why, in agreement with the management of the hotel hosting the party-presentation on this Hollywood-style terrace, my friend and extraordinary artist Antonio Marino will honour us with his most beautiful interpretation of some classic Neapolitan songs and international music.»